The latest USA Today/Gallup polling shows a close race in the 2012 swing states, with Obama and Romney in a virtual tie. Last week, two polls, one an NBC poll and the other a CNN poll, had Romney “up” in the swing states by a margin of 8 points. Just wait until his campaign goes into high gear. Think about this: Romney is taking in considerably more money than Obama and spending far less, at this stage in the campaign. Obama’s burn ratio is almost three times that of Romeny. Will he have enough cash supply to hold off Romney’s two month push, beginning in September? As it turns out, this is a very critical question with some believing that he will not have the funds needed in those last days.
From Gallup.
In a new USA TODAY/Gallup Poll of swing states, an overwhelming majority of voters remember seeing campaign ads over the past month; most voters in other states say they haven't. In the battlegrounds, one in 12 say the commercials have changed their minds about President Obama or Republican Mitt Romney — a difference on the margins, but one that could prove crucial in a close race.
At this point, Obama is the clear winner in the ad wars. Among swing-state voters who say the ads have changed their minds about a candidate, rather than just confirmed what they already thought, 76% now support the president, vs. 16% favoring Romney. …
To be sure, Obama's ads have done more to win back Democrats than to win over independents or Republicans: Thirteen percent of Democrats say their minds have been changed by ads, compared with 9% of independents and 3% of Republicans.