Well, you wouldn't want to inconvenience the presidential family by having the riff-raff nearby.
At London's Daily Mail, "Must be nice being President! Obama avoids Black Friday crowds as bookstore closes for his visit as he shops for Christmas presents with his girls."
Pictures at the link. And I don't see any red carpets. These people are slacking!
Here's the store's website: One More Page Books, located in Arlington, Virginia.
ADDED: Here's video, "Raw: Obama, Daughters Go Christmas Shopping."